PAGE SPEED
Website Page Speed
Web Page Speed, simply defined, page speed is a measurement of how fast the content on your web page loads. Page speed is very important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions, and can seriously hamper your Search Engine Placement!
Because end-user experience is so important, Google, and other major Search engines are actively tracking load speed indicators like Large Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Having a GOOD score on the three factors is a must!
If you have ever experienced a slow-loading website, you understand how page speed can impact user experience. No one wants to wait 10 seconds — or even more — to access the information they are looking for. Pages that load fast have better user retention and lower bounce rates, and win users’ trust faster. No matter how strong your design or content is, if your website performs poorly, users won’t invest any time on your site.
Is Page Speed Important?
Page speed is very important to users because, well, faster pages are more efficient and provide a much better on-page user experience. Per a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will click away.
Web performance optimization improves user experience (UX) when visiting a website and therefore is highly desired by web designers and web developers.
Long loading times of a website lead to bad user experience and cause users to quickly leave a site
Does Google care about Page Load Speed?
YOU BET GOOGLE DOES!
Google is now actively tracking load speed indicators like Large Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Having a GOOD score on the three factors is a must!
Website Page Speed not only indirectly influences search engine optimization, but is also an important direct ranking factor for Google. Page speed, therefore, is an important starting point for improving user experience and for search engine optimization for Google. Contact Canadian iManagement for help with your Page Load Speed and Core Web Vitals!
Google crawls slow pages less frequently than fast pages.
Content Delivery Networks
A content delivery network (CDN) is a network of servers used to distribute the content of a website. Copies of the website are stored on geographically distributed servers. If a user wants to access the site, it is delivered by the server closest to the user.
CDNs thus reduce server load, since fewer HTTP requests have to be processed. In addition, CDNs are often regional, which further reduces load time due to shorter transmission paths.
If you don’t have a fast website, people will bounce faster than you can say “conversions.”
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How does using a Content Delivery Network (CDN) affect page performance?
Using a “Content Delivery Network (CDN)” can improve your site performance across different global regions.
A CDN is essentially a network of servers spread around the world. Each CDN ‘node’ is located in a different region and caches your page’s static content like images, CSS/JavaScript files, etc.
When a user visits your page, the resources are served from the cache of the closest CDN node, instead of your origin server, reducing latency and providing a fast page experience to your visitors wherever they are located.
A Content Delivery Network reduces latency by caching your page’s static resources across different servers around the world. Depending on where your visitors are located, your page content is served from the closest server/CDN node.
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According to Google’s latest report, most websites are incredibly slow in every single industry. The average load time for most sites is over eight seconds and can even surpass 11 seconds in the tech industry. Almost all websites are missing the mark when it comes to having good website page speed.
The faster your site loads, the lower the bounce rate. If your site is fast, you have a better chance of ranking on Google over slow sites that drive high bounce rates. If your website isn’t on par with the top 10 organic pages, you won’t rank on the first page. So, focusing on page speed is paramount to having a successful company and a website that converts.
If you want to have a shot at ranking on the first page of Google, your site needs to load in under three seconds. Let Canadian iManagement help you test and improve you website page speed, contact me today.
