CORE WEB VITALS
Are Core Web Vitals Important?
Performance plays a major role in the success of any online venture. High-performing sites engage and retain users better than low-performing ones. What if your website’s search visibility, performance and traffic significantly reduces in May? In May, 2021, Google is introducing a major algorithm change – Core Web Vitals will become major ranking signals for search results. So, are Core Web Vitals Important? Absolutely YES!
Google: Core Web Vitals Becoming Ranking Signals in May 2021.
Core Web Vitals and Google
The Page Experience, (Core Web Vitals), update will seriously rock Google’s search algorithm.
The truth is that nobody likes a slow-loading website including Google. Google Core Web Vitals are a set of website performance metrics that Google considers important in a website’s overall user experience. These web vital scores will be a part of Google’s overall page experience score that will impact your SEO rankings.
Google has made mobile friendliness and page speed a focus of recent algorithm updates. In May, 2021, Google will be implementing the Page Experience update. This update uses Core Web Vitals – new metrics for page speed, responsiveness and visual stability – to calculate a performance score that quantifies user experience on any given page.
Should You Optimize Core Web Vitals For WordPress?
Google Core Web Vitals are a set of website performance metrics that Google considers important in a website’s overall user experience. These web vital scores will be a large part of Google’s overall page experience score that can, and will, impact your SEO rankings. There are three Core Web Vitals: Largest Contentful Paint (LCP); First Input Delay (FID); Cumulative Layout Shift (CLS).
Largest Contentful Paint (LCP)
How long does your web page take to load? This metric is the new standard for measuring page load speed, and it measures when the largest visible element of the site can be perceived by the user.
First Input Delay (FID)
How long does your web page take to react to user input? It’s frustrating when you try to scroll or interact with a page and nothing happens. This is the type of poor user experience Google is trying to help users avoid.
Cumulative Layout Shift (CLS)
How much does content move while loading? We’ve all been there. You’re about to click something on a page and the content shifts to make room for an element that just loaded. This can be visually jarring and frustrates the user experience.
The Truth Is That Nobody Likes A Slow Loading Website Including Google.
Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable, and reflects the real-world experience of a critical user-centric outcome.
Page speed, therefore, is an important starting point for improving user experience. Google Core Web Vitals will become ranking signals in May 2021! Is YOUR website Ready?
Ready To Optimize For Google Core Web Vitals?
Does Google Care About Page Load Speed?
YOU BET GOOGLE DOES! According to Google’s latest report, most websites are incredibly slow in every single industry. The average load time for most sites is over eight seconds and can even surpass 11 seconds in the tech industry. Almost all websites are missing the mark when it comes to having good website page speed.
The faster your site loads, the lower the bounce rate. If your site is fast, you have a much better chance of ranking on Google ahead of slow sites that have high bounce rates. If your website isn’t on par with the top 10 organic pages, you won’t rank on the first page. So, focusing on page speed is paramount to having a successful website that converts.